Carola García

She holds a degree in Journalism and Communication, a Master's degree in Communication Sciences and a PhD in Sociology from the Faculty of Political and Social Sciences (FCPyS) of the National Autonomous University of Mexico. She completed an academic specialization in Educational and Cultural Television at the Institut National de l'Audiovisuel in Paris, France. She is a full-time “C” Professor, tenured at the FCPyS. She is a member of the National System of Researchers, level II. She has 45 years of academic seniority. She is currently director of the Faculty of Political and Social Sciences for the period 2020-2024.

She is responsible for the seminars of Communication and Political Culture, Communication, Culture and Everyday Life, in the Graduate Program in Political Science. At undergraduate level, she teaches Advertising Communication and Anthropology of Consumption. She has directed 89 undergraduate and 28 graduate theses. She has served as a tutor and member of committees in the faculties of Psychology, Philosophy and Political Science, she has been a national advisor for four graduate theses done abroad and has participated as a synod in 360 professional exams.

She participated in the updating of the curriculum (1985-1987), in the development of the undergraduate curriculum (1997). She headed the Local Commission of Communication Sciences in the 2016 Curriculum Reform and in the General Commission of the undergraduate curriculum renewal process at the FCPyS (2014-2016). She has produced original research material, which has allowed the opening of research lines and new topics in the study of media, such as: gender and media, television in Mexico, advertising communication and political communication. To these lines respond the books of her authorship: “Revistas femeninas: la mujer como objeto de consumo”; “Para conectarse a Cablevisión”; “El poder de la publicidad en los inicios del Siglo XXI”; “El poder de la industria publicitaria en México”; “El marco conceptual de la Comunicación política. Entre la tradición y la modernidad”; “Las identidades femeninas en las revistas mexicanas”; “Cómo engordamos. Obesidad, comida chatarra y Estrategias de publicidad”.

She is co-author of more than 45 collective books and has published nearly 60 research articles in yearbooks, journals and national and international memoirs. In dissemination tasks, she has given more than 300 lectures on the topics of her specialty in national and international events. Since 2005 she has coordinated the Interdisciplinary Seminar on Communication and Information, which has the purpose of addressing political communication in an interdisciplinary manner, where she has published collective books documenting the role of the media in political campaigns from 1934 to 2018. She was in charge of the Center for Studies in Communication Sciences at the FCPyS (2014-2017).